Shame on Bell.

Established 144 years ago, Bell has evolved into Bell Canada Enterprises Inc. (BCE Inc.), commanding the helm as Canada’s leading communications conglomerate. Now the company has been tarnished by the irresponsible and callous decisions by the Bell Board of Directors.

BCE's systematic reduction of telecommunication jobs, outsourcing practices, offshoring endeavors, and the relentless downsizing of TV and radio newsrooms across the nation have cast a shadow over its legacy. Meanwhile, payouts to shareholders and executive board members have soared, exacerbating the growing chasm between corporate wealth and worker stability.

In a stunning blow to its workforce, February 2024 saw Bell axing an additional 4,800 jobs – a staggering 9% of its employees. More than 800 Unifor members, comprising 700 in telecommunications and more than 100 in media, found themselves abruptly terminated, casualties of a corporate ethos that prioritizes shareholder dividends over employee livelihoods.

Bell is a communications company with no moral fibre. While BCE points fingers at governmental policies, it cannot escape accountability for its actions.

Bell, Canadians demand that you:

  • Cease contracting and offshoring work, prioritize local employment and support Canadian workers.

    Bell must halt the practice of outsourcing jobs to foreign countries and prioritize employing Canadians. Offshoring work not only diminishes local job opportunities but also undermines the quality of service provided to Canadian customers. By investing in local jobs, Bell can contribute to the growth and prosperity of communities across the nation.
  • Stop slashing newsrooms and invest in local journalism to ensure accessible and diverse coverage for communities.

    The continuous reduction of TV and radio newsrooms across Canada limits the diversity and depth of news coverage available to citizens. Bell must cease the downsizing of newsrooms and instead commit to bolstering local journalism. Investing in newsrooms ensures that communities receive comprehensive and unbiased reporting, vital for informed civic engagement and democracy.
  • Reduce dividend payouts to prioritize reinvestment in employee well-being, job security, and infrastructure development.

    Excessive dividend payouts to shareholders and executive board members come at the expense of workers’ well-being and job security. Bell should reconsider its dividend policies and allocate a larger portion of profits towards employee benefits, training programs, and infrastructure improvements. Prioritizing reinvestment in its workforce and infrastructure ensures the long-term sustainability and success of the company.

Hear Bell Workers’ Stories:

Bell penalizes technicians for inefficiencies beyond their control, pitting them against each other with threats of mandatory "Coaching for Success" supervision. Jim Fling, technician and Unifor Local 34-04 president, shares his experience.
In a 15-year career, Marc-André has connected Canadians. He now warns that job cuts could degrade service quality.
"After 18 years of service, Sonny Malhotra lost his job when Bell eliminated his entire unit. He now criticizes the 'performance plans' imposed on the employees he represents as president of Unifor Local 607. "
“The mental health of their employees is the last thing on their minds,” says Nicole Beard, a 30-year Bell veteran and union rep.
Drew Kerrigan, president of Unifor Local 42 and technician at Bell, notes that although the work environment for technicians has expanded, the allotted time has decreased and everything is micromanaged.
Bell workers took pay cuts to secure their jobs, yet BCE still made cuts despite earning billions, says Justin Connelly, Unifor Local 25 president.
Bell claims to champion mental health but ignores its employees' well-being, explains Jeff Brohman, longtime Bell worker and president of Unifor's Telecommunications Council.

Watch Unifor’s ‘Shame on Bell’ media conference & rally:

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